Sustainability

Why Sustainable Fashion?

Fast Fashion is the industry that massively produces cheap and trendy clothing to sell them in the stores at a very low price. In order to keep their costs low, this industry produces much more than what is needed, and after using all the environmental resources required for such a huge production, they end up destroying tons of perfectly good and unsold products, generating massive amounts of waste. The quality of the garments is low, and the change of seasonal trends is very fast, so the clothes and accessories that get bought, are used and discarded very quickly by the customers. This makes the waste problem even worse, with 85% of the textiles ending up in landfills as waste every year.

Fast Fashion is also generating an alarming amount of greenhouse gas emissions. This industry is responsible for 10% of humanity's carbon emissions, while textile dyeing is the world's second largest polluter of water. As you can see, this industry is seriously damaging the environment.

That is why at MimmaLook we are taking steps to make sure we're part of the Sustainable Fashion Movement. Sustainable fashion accessories are key to this trend, enabling us to boost our style while lessening our impact on the environment. It is important to pay attention to everyday fashion accessories like jewelry and handbags. Choosing to buy these from eco-friendly brands makes a significant impact over time.

To achieve the goal of selling Sustainable Fashion, we only produce items we get an order for, avoiding high amounts of waste from overproduction. Our partner's printing method creates almost no waste waters and uses less energy. We also made sure that they have facilities in the US, reducing carbon emissions while transporting our products to our customers. Click here for more details about our production methods and sustainability practices.

In addition, we pay close attention to create good quality products, and to base our designs in personal styles rather than fast-changing trends, so hopefully, our customers will be happy to use them for a longer time.

This is just the beginning of our journey. As we grow, we will be aiming to find more ways to respect our environment and be kinder to our planet. We believe that sustainability is the only path to the future.

Working on being kinder to our planet

Made-to-order is making a difference in traditional retail and taking a step towards sustainable and responsible fashion production. Each product you see in our store is made on-demand. This means that once you place an order, we produce it especially for you, allowing us to avoid overproduction and textile waste.

Our accessories and home items are produced by our printing partners using sublimation and UV printing methods, which produce high quality products and reduce the environmental impact.

Unlike traditional printing methods that use water-based inks and solvents, sublimation printing uses dry inks. The dry inks are infused into the material while being printed, resulting in minimal waste and reduced environmental impact.

An advantage of UV printing is its environmental friendliness. UV-cured inks do not contain volatile organic compounds (VOCs) often found in traditional solvent-based inks. UV inks are also free from harmful odors and emissions, making UV printing a greener option in the printing industry.

Once you place an order, we start working on it. It takes time for us to create and send out the product, but making each order on-demand allows us to be more sustainable and environmentally friendly.